I had a very fruitful weekend. I conducted 1 expert interview and about 6 subject interviews. I framed those as around the ideas of contraception and pregnancy tests, but left it very open to see where the conversations went.
It was fascinating to see how open women (some of whom I'd just met) were to talking about these very personal issues with me. There were some interesting threads, but even more differences than I would have thought going in.
I am hoping to spend some time today and tomorrow listening to the interviews again and starting to make some connections for a consistent pain point or leverage area.
All of my subjects were between the ages of 23 and 28 and single. In my next set of interviews I'm hoping to get a wider range of ages, as well as talking to people who are in long term relationships.