The V Store
       
     
Design Concept
       
     
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Window1.jpg
       
     
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Lola
       
     
Lola Wkshp3.jpg
       
     
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Haylin
       
     
Kegel Wkshp2.jpg
       
     
Virginia
       
     
History Wkshp2.jpg
       
     
Haylin and Lola.jpg
       
     
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Customer1.jpg
       
     
Liz
       
     
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V1.jpg
       
     
Liz Wkshp10.jpg
       
     
Nazli
       
     
Thank you!
       
     
The V Store
       
     
The V Store

The V Store is my MFA thesis project. It is a space that merges sexual and reproductive health.

I ran a pop-up shop in Soho March 11-13, where we had medical professionals and sex educators come together to teach workshops, answer questions, and sell products related to sexual health, sexual pleasure, and reproductive needs. 

Find out about the current status of the project @ maamstore.com

Design Concept
       
     
Design Concept

The idea behind the design of the store was to play off the dichotomies in women's lives. Menstrual cycles are called both a blessing and a curse. Some believe pregnancy to be a miracle, while other focus on the science of it. Sexual pleasure and reproductive health are typically addressed as unrelated issues.

The goal was to show that there are many ways to address these issues (holistic vs clinical, eastern vs western medicine), and to highlight the absurdity of being forced into one of two boxes.

Store2.jpg
       
     
Window1.jpg
       
     
Wall2.jpg
       
     
Lola
       
     
Lola

Lola Baston is a sex educator, blogger, and all around fascinating person. She does a monthly burlesque show called Sex Ed A Go-Go. She worked in the store, and did a workshop. This is her teaching "How To Choose Your First Sex Toy." 

Lola Wkshp3.jpg
       
     
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Haylin
       
     
Haylin

Haylin Belay was the first sex educator I met to become involved in this project. In these photos, she's teaching a workshop on Kegels. She also runs an amazing blog called Asking for a Friend, where she answers any questions about sexual health in a sex-positive, non-judgemental way.

Kegel Wkshp2.jpg
       
     
Virginia
       
     
Virginia

Virginia Reath RPA, MPH, PC is a physician's assistant and women's rights activist. She has been working in women's health since the 1970s, and is also a performance artist and painter. She lent her extensive knowledge during her lecture on a History of Women's Health.  She is currently working as an advocate for bringing back the diaphragm as a contraception method, which is currently unavailable in the US.

History Wkshp2.jpg
       
     
Haylin and Lola.jpg
       
     
Screen Shot 2016-03-08 at 12.27.11 PM.png
       
     
Customer1.jpg
       
     
Liz
       
     
Liz

Liz Pastena N.P. works at a private women's health clinic in Bushwick. She has a very diverse group of patients, and has experience with all kinds of questions women have when they go to the doctor. Here she is going over some of the common misconceptions or issues that in her experience women should know about, but tend not to. She had a very captive audience, and led our largest workshop of the weekend.

Liz Wkshp8.jpg
       
     
V1.jpg
       
     
Liz Wkshp10.jpg
       
     
Nazli
       
     
Nazli

Nazli Cangonul was the product designer for The V Store. She helped design the color scheme, the store graphics, and all the take-aways. She has previously worked at Ikea, so she knows quite a bit about store layouts! Check out her work here.

Thank you!
       
     
Thank you!

This was an amazing experience. Follow upcoming events for the project as well as our new name and branding direction here and more about my thesis project as a whole here.