Fisher Center

As the Audience and Member Services Manager, my role is to design the audience experience for both our in-person and virtual events.

In the past year and a half, we have taken our first steps into virtual programming and selling tickets around COIVD protocols such as selling tickets “by the household” and contact tracing information. All of this had to be designed around our ticketing system and existing purchase path.

The goal was to make it as seamless as possible for our audiences to understand the process and give us all the necessary info up front, to alleviate multiple communications and pain points later on.

Screenshot of a webpage that shows donation options of $10, $25, and $50.

By adding an additional “ask” button in the purchase path, we were able to get over 40% of ticket buyers to donate during a time when we were only producing virtual programming and ticket sales were non-existent.

Screenshot of a calendar with lots of text describing what performances are on what days, and what the various food options are based on time of day.

Original Dining Calendar

Pre-pandemic, focusing on user experience was key. One example was our dining calendar, which was extremely complicated to follow. I created a new visual language using icons and minimal language to make it much more user friendly.

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Screenshot of a webpage showing options for ordering a "pod" for a group of people to enjoy an outdoors concert safely within COVID restrictions.

New system for ordering ticket “by pod” to accommodate household restrictions during COVID.

Streamlined calendar using icons to show what food options are available per performance.

New, updated dining calendar!