The v Store
“This gave me a better feeling for trying to advocate for myself.”
The V Store
In Spring of 2016, The V Store (named after a year of referring to my project lovingly as "the vagina store") opened in Soho for 3 days. The experiment was to combine sexual and reproductive health products in a new way to make them more accessible and less taboo. We wanted to see what happened when we made a sex shop that took into account the whole of sexuality- from first periods through menopause.
We partnered with local vendors, sex educators, medical professionals, and retailers, in order to create a safe, unbiased, and sex-positive approach.
The result was 4 workshops around health and sexuality, over 120 customers, and a demand for more stores like this!
“I went to the shop with my mom and it was great hearing her interactions with everyone in the space, she’s so proud to be a woman! I’m not sure I would have seen that side of her had I not visited the shop with her.”
“The more times you enter a store like yours, the more educated you will become of your own health and alternative healthcare.”
