The v Store
The V Store
In Spring of 2016, The V Store (named after a year of referring to my project lovingly as "the vagina store") opened in Soho for 3 days. The experiment was to combine sexual and reproductive health products in a new way to make them more accessible and less taboo. We wanted to see what happened when we made a sex shop that took into account the whole of sexuality- from first periods through menopause.
We partnered with local vendors, sex educators, medical professionals, and retailers, in order to create a safe, unbiased, and sex-positive approach.
The result was 4 workshops around health and sexuality, over 120 customers, and a demand for more stores like this!